How does one "sell" self reliance?

That’s the question taken up at the California Preppers Network:

And we’re all clearly fighting an up-hill battle against government’s well-funded campaign to remove all risk and consequence from our lives.  We’re encouraged to live as milk-calves to government’s bottomless teat.

Responsibility and self-reliance require effort on the part of the individual.  Why put forth effort when you don’t have to?

I think Greece is providing a great example to us all on why we don’t want to become too dependent on the government. Too few politicians are businessmen, so they don’t pay attention to such minor details as solvency. When the state goes down a lot of people will suddenly be helpless and looking for someone to teach them what to do–that is, after they give up looking for someone to bail them out.